Hmmm. You are assuming that we are making them do something they don’t want to do. Actually, they asked me about how to improve so that they could be better for next year.
Speaking solely for myself, I actually enjoy training and find it satisfying. No one makes me do it yet you can still find me training 6 days a week because I want to. I think anyone who has any kind of talent and competitive drive understands the urge to train to maximize their potential.