Shower the People
The ultraluxurious SilverTAG Shower is 100 percent customized to fit your own unique personal profile.
By Robin Cherry
If you can get a major Hollywood producer to drop everything when he hears, “The shower guy from West Virginia’s on the phone,” you’re either really good or you know something really juicy. Architect TAG Galyean, the aptly named “shower guy,” swears he doesn’t have dirt on anyone, and it takes just two minutes in a TAG-designed shower to know that he’s really good.
Until recently, you could experience Galyean’s showers only in major resorts like the Greenbrier in West Virginia, the Broadmoor in Colorado Springs, and the Lodge at Pebble Beach in California—all of which he designed—where his TAG Signature Spas combine the age-old practice of using water to enhance physical and emotional well-being with the latest available technologies and therapies. His spa showers are elaborate contraptions manned by attendants trained to operate up to 19 showerheads spanning four zones of the body, each with separate controls for water pressure and temperature.
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Now you can commission your very own custom-designed SilverTAG Shower (after the aforementioned Hollywood producer, for whom it was first made), but be prepared to shell out $120,000 and have each of your body parts individually measured. (I don’t know which prospect is more daunting.)
The SilverTAG Shower uses and reinterprets traditional European hydrotherapies, including varying temperatures and pressure, to simulate the feeling of showering under a waterfall and other cardio-gymnastic effects. It’s 100 percent customized for each client’s body shape and size. The design also takes into account recurring areas of tension and/or discomfort and overall stress level. (The process of compiling the personal profile for a SilverTAG Shower is not unlike being interviewed by a psychiatrist.)
Inside the shower, a touch-screen panel allows the user to select up to six different reprogrammable shower frequencies and experiences, using 18 showerheads that target six different zones of the body. You can choose “Tonic,” in which the water temperature increases gradually from warm to hot, relaxing your muscles, before suddenly turning cool, like an invigorating dip in the pool, and then hot again, deepening the muscle relaxation still further. Or “Anti-Stress,” in which strong jets of water start on your shoulders and then slowly move up and down your body, eliminating muscle tension. And Galyean is introducing a new sequence, which he claims will reduce cellulite by using a series of pressure variations to increase circulation. Who knew a shower could cure such ills?
Galyean is quick to remind me that the word “spa” is an acronym for the Latin phrase sanus per aquam, which means “health through water.” I would like to put my four years of high school Latin to use (finally) and proclaim that TAG should be an acronym for tandem aquae gaudeamus: “At last, let us rejoice in water.”
For more information, contact the TAG Studio at (304) 793-2247 or visit www.tagstudio.com.