That’s a good question. My first thought would be that the videos don’t play much of a role in recruiting unless a particular program’s media department makes it a point to highlight the physical preparation and the recruiting coordinator and recruiting coaches subsequently market what the guys in the basement are doing.
The greatest recruiting tools are surely the current state of a program as well as its more recent tradition, it’s geographic location and demographics, the likelihood of freshmen having an opportunity to play, the condition of the game field/stadium, practice/training facilities, locker room, amenities, and, for better or for worse, the lineage of players from that program who go on to experience successful NFL careers.