Highlander
Nike makes crap stuff because they can ( for now) get away with it. Over time they have afforded themselves a fantastic reputation for quality in flats and gear. Probably imo they might not want to mess with stuff they know little about.
Ask yourself did this strategy work for the auto industry over the long run?
Gimmicks will always be shortcuts and most of you reading this don’t believe in shorts cuts or you would not be on in this forum.