I think there is another way entirely. First off, I think the mai9n responsibility for coaching education lies with USATF since the NCAA is already funding the athlete/coach system.
As such, they should be paying identified master coaches to prepare educational material and the incentive for developing coaches is not the threat of unemployment but the promise of stipends depending on the level of advanced education. Imagine a first tier coach making 25,000 having the possibility of apprenticing in the summer with a master coach and seeing the USATF top up his salary with “expense money”. Let’s say first level 200 per month. Second level, another 400/mon and third level another 700/mon. That would total an additional 1300/mon or 15,600/year. not a professional salary by itself BUT a huge change for the young coach which also increases his chances for advancement and likewise increases the chances for the USATF to inheret more great athletes from the NCAA. It also creates another revenue stream for successful pro coaches like John Smith. As master coach he would have the financial incentive to pass on information to potential successors. At a reasonable fee per apprantice passing through his hands, he could do well.
When you think of it, HSI has almost produced some of the educational materials with their short film clips etc.
Thoughts??