I’m not sure it is as simple as that. Unless the federation is able to identify a purely philanthropic donor, then who ever is the sponsor will require an economic return on their investment. That is it does not only have to receive benefits that amount to greater than the amount invested, but also greater than the next use of those funds. As KK and others have pointed out, media exposure of the sport in this country is virtually non existant and what is present usually revolves around someone taking a pot shot at someone else. This needs visability problem needs to be solved before better sponsors will be able to be found.