Extra virgin "unfiltered" olive oil

Anyone using unfilitered type? Apparently, it’s a notch better than the filtered ones that we commonly see at the store. I wonder just how much better for the extra cost for unfiltered ones.

this one coming from

http://www.beyondhealth.com/detail.asp?PRODUCT_ID=BH+Oil

Product Detail
Check OutView Cart
Product ID: BH Oil : Olive Oil
Beyond Health Olive Oil (500 ml.)
Description: Studies show that olive oil protects against heart disease, cancer and immune related inflammatory responses. But real olive oil is hard to find. That’s why Beyond Health now brings you its own extra virgin, unfiltered, stone-crushed, cold-pressed olive oil.

This olive oil is produced for us by a small family farm in the Central Valley of California. The olives are grown without pesticides, and are hand-picked, carefully washed and dried, and milled with a stone wheel within 24 hours of harvesting. The paste is then pressed in a hydraulic press, and the oil collected in stainless steel vats, decanted and bottled. This first cold pressed oil is the genuine stuff, retaining all its nutrients, natural flavor and goodness!

Price: $21.95