China: US$100M for Bolt

[John]

@fogelson

With that said, it makes you wonder why Puma hasn’t been pushing running shoes or spikes in the US. Spikes don’t make that much money, but running shoes should be good for something. I don’t see many Puma ads on TV ever really.

probably doesn’t fit their marketing strategy. Tthey don’t perceive themselves as a sporting good company more a luxury leisure goods one. This is explained in this book

The Puma Story: The remarkable turnaround of an endangered species into one of...