Wallace Spearmon/Saucony

[John]

@Dazed

Adidas has always been a big sponsor of sprinters. They had Mo at the end, Ato, Donovan, Wariner, Chambers, among others. Puma had Linford, Collin Jackson, Ottey and Bolt since he came out of the womb. So I don’t think Nike is as dominant in terms of sponsorships as you make them out to be. It is interesting, however, that you should come away with that perception; it may mean that, at least in our sample of one, that Nike has been more successful in associating their brand with the athletes than the others have.

Hmm I recall seeing races a couple of years ago that seemed to be like a Nike commercial, 5-6 donning the gear.