Latif stole this move right out of Mike Boyle’s playbook. Boyle is always changing his mind about things, and I know Latif is a Boyle follower. You can’t argue with changing your mind as a business practise- Boyle changes his mind all the time (He’s gone from “Squat!” to “Don’t squat!” over the past few years). It’s a great sales technique that makes you seem like an honest guy (“Wow he changes his mind!”), but more importantly allows you to “revamp” your product cycle more often, which means more sales. In the long term, I think not actually standing for anything at all hurts your credibility.
I have nothing personal against this guy, but there is nothing special about his actual knowledge.