is that due to nobody every celebrating wins? Bolts win was only over the top cause whats its being compared too.
As said in that article, average age of athletics fans is now 48. So there is bound to be a lot of even older than that folks enjoying the sport. Fist pumping, yelling and screaming etc in celebration is perhaps considered “beneath them”?
If one wants new spectators to the sport, one has to look not at the 25-45yr age group, you need to start younger than that, and keep them.
Im reading an interesting book, “Fantastic” The life of Arnold Schwarzenegger. In it, he talks about Joe Weider and his magazines and then how he learned to apply the Marketing principles he learned from Joe Weider into his Movie life, or well Life.
Eg
Instead of saying, Bench presses created my large pecs, they would say “Learn how Arnold created Slabs of Pec Meat”. Over the top headlines, that grab attention.
How to put it into practice,
i then said to my 8yr old son after reading this.
- would you like to be fast? (he was bored just listening to this statement)
then i said - Would you like to have legs as fast as a bullet? ( here he spikes up, and goes, NO, i want Legs as fast as a train)
Perhaps why Lightning Bolt is doing so well also?
What is Assafa Powell? He was just known as the fastest man alive, yet nobody i know in the gym even knows who he is…
Lets not only celebrate the winners, but lets go Over the Top in doing so.
There is a Gillet Razer add going for the last 1-2yrs, has Tiger Woods and a soccer dude and a tennis dude, going Over the top, Hitting an Old Razer out of the hands of a guy about to shave, then hitting a brand new Razer into the hands of this Said dude, For the closest shave he has ever had. Over the top, but its been on screen for yrs now.