I work with hockey athletes predominantly over 500 a year, and they are like all other sports athletes - in great need of proper training. If there is a sport that is over-trained or undertrained its hockey!
Nike Sparq campaign is a very good start in this education process as majority of the testing is power based - the coaches designing the programs and developing the testing protocol are strength and conditioning coaches in the sport of hockey.
All testing to athletes is made available for free and can also be done individually by the athlete. Nike has created a Sparq testing site where athletes are able to see their results and compare. There are other resources there for those athletes who need some direction and training ideas.
I think it is a great initiative for hockey and hats off to Nike and Sparq for getting involved!