Aths Aust CEO resigns

Dear JD,

David Culbert was dumped by AA a year ago.

He handles marketing and media for Stawell Gift and a couple of bicycling races etc.

Aty Stawell this year, over one weekend, his work basically generated $800,000 for Stawell etc and the medai was out of all proportion to the calibre of athletes at the meet. Live television, coverage every day in virtually every newspaper for a week or two prior, build mainly around pole vaulter Steve Hooker’s participation.

By comparison the Sydney and Melbourne Track Classic got very little space because the editors decided the stories their reporters submitted were basically boring. Culbert might have helped that, in fact he did by making his main athlete client, Mr Hooker, available for a half day for media prior to both Sydney and Melbourne.

Culbert does no piece meal work for AA. They are too dumb to realse they need him. He could do the media and marketing rolled into one job and AA would make a fortune.

I’ve heard Hooker plans to go for the world record in Perth. But the only media activity planned by AA for Hooker in Perth is on Thursday morning. None of the major media from interstate will be there until Thursday night at the earliest.

What a larf it all is …kk