I’ve found time after time,
Free advise (or offers such as training or massage) are pointless
They don’t feel it’s worthy if it’s free.
They don’t feel guilty if they miss it
They don’t appreciate it, unless they pay for it.
There are loopholes in this, and require careful marketing or sales technique to individual persons.
An example (if you want to offer free massage to clients you already train)
Is, the cost of training already covers a weekly, or monthly massage, if you don’t show, you’ll miss out and will have to pay normal top dollar)
I normally offer massage as part of training, and say, sometimes we might start a session with 5 min massage, or end with 5 min massage, or, if you’re really bad, we’ll end up doing the entire session as massage. This can be challenging in groups…